The problems
with text-based filters:

The problems
with text-based filters:

Color data is impossible to get.

Typical color search relies on generic names like ‘Green’ and ‘Blue’. There are millions of colors, and businesses have zero insight into the exact colors shoppers want.

Color filters don’t work.

A single Blue filter includes Light Blue, Navy blue, Greenish-Blue and even periwinkle.

If each unique color got its own filter, tagging products would be impossible to manage.

Poor merchandising loses billions.

U.S. retailers lose $125B in annual sales due to poor visual merchandising.

With limited screen space, it’s essential to show exactly what shoppers want. Immediately.

How we’re solving it.

How we’re solving it.

Visual search

Shoppers can select any color and refine their search with subtle adjustments.

Our sorting algorithm surfaces products that would otherwise be left on page 18.

Sort, then filter.

We sort every product from most to least similar.

Our similarity algorithm merchandises harmonious colors for useful comparative shopping.

Fully automated color tagging.

Our AI system identifies each product, removes the background, and compresses millions of colors.

This removes all bias and saves our brands hundreds of hours.

No-code Shopify app

No-code Shopify app

Our plug-and-play solution integrates seamlessly with any Shopify theme.

Our plug-and-play solution integrates seamlessly with any Shopify theme.

Looking for a custom integration?

Looking for a custom integration?

For enterprise teams, we offer full-service integrations beyond Shopify. Connect our color intelligence directly to your existing search systems for a fully customized experience that scales with your business.

For enterprise teams, we offer full-service integrations beyond Shopify. Connect our color intelligence directly to your existing search systems for a fully customized experience that scales with your business.

Stay native to your site with flexible settings.

Stay native to your site with flexible settings.

Link any button

Collection headers work best for visibility.

Learn more

Customizable widget

Join the movement of using a widget for search.

Learn more

Collection filtering

Add collections to the overlay for easy navigation.

Use your font

Inherit your font style for a seamless look.

Gallery layout

Switch to gallery layout for an immersive view.

SEO optimized

We use a Shadow DOM and optimized loading to keep our app lightweight.

It’s a great day to meet the Hoppn Team.

It’s a great day to meet the Hoppn Team.

Want to get started or learn more? Select a time, or

Want to get started or learn more? Select a time, or

An experience beyond words.

An experience beyond words.

Word-based color filters are generic and leave businesses guessing the exact color a shopper wants. We allow color to be both personal and measurable.

Word-based color filters are generic and leave businesses guessing the exact color a shopper wants. We allow color to be both personal and measurable.

History of color filters showing how every website uses a list of words to filter products by color
History of color filters showing how every website uses a list of words to filter products by color
History of color filters showing how every website uses a list of words to filter products by color

Patented

Patented

unique combinations.

unique combinations.

11.2 Quadrillion

11,258,998,882,595,456 to be precise

:-)

11.2 Quadrillion

11,258,998,882,595,456 to be precise

:-)

11.2

Quadrillion

Select two colors to refine your search.

Select two colors to refine your search.

weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
weighted 2-tone color selection
Weighted 2-tone color selected on pinkish red and pink colors
Weighted 2-tone color selected on pinkish red and pink colors

Drive traffic to your site.

Drive traffic to your site.

Winning brands make color a competitive advantage.

Winning brands make color a competitive advantage.

Creatives on
Infinite Color Search

Creatives on
Infinite Color Search

  • “I don't think you understand how this

    has the power to help me propel further

    in my career”

  • “This is such a game changer for finding

    the perfect piece for a formal event with

    a dress code"

  • “It’s so sick how accurate this tool is. It shows you

    every single item that would be in that exact hue

    that you’re trying to look for.”

  • “I REALLY love that I have the ability to find any color I’m

    looking for. I base a lot of my outfits on complementary colors

    and this has made shopping significantly easier.”

  • “Infinite Color Search is the most intuitive way to browse products by color on the market.

    Like every merchant, I'm tired of assigning arbitrary color names to our products and

    making customers click on little boxes to filter product results. Finally, there's a better way!"

© 2025 Hoppn

hello@hoppn.com

© 2025 Hoppn

© 2025 Hoppn