Oct 1, 2024
5 minute read
Infinite Color Search by Hoppn
Hoppn is the market leader in color search technology for ecommerce. Using Hoppn's color wheel, customers can search any color in existence and find products that precisely match their search. Here are 51 reasons brands install Hoppn's "Infinite Color Search" plugin on their Shopify website.
Drive sales
Hoppn’s plugin allows shoppers to quickly find the exact color they want to buy.
Increase positive reviews for your business
A exceptional experience leads to positive reviews.
Provide a memorable experience
Hoppn is the first and only company offering color wheel search for ecommerce. Patent protected.
Build loyalty
78% of US consumers are less loyal to a brand when they struggle to find what they’re looking for. Hoppn makes discovery feel like a breeze.
Fun for shoppers
Hoppn's playful user experience makes discovery a joyful activity.
SEO
Hoppn's Infinite Color Search keeps customers engaged longer, increasing the likelihood that Google will prioritize surfacing your website.
Word of mouth virality
Infinite color search is simple and effective, making it easy to share with friends. Shoppers often say that "it feels like it's from the future."
PR opportunities
The press loves to feature brands that adopt forward-thinking technologies that make headlines.
Brand alignment with Hoppn
For years Hoppn has built a positive reputation by championing the most innovative and sustainable brands through its shopping platform loved by Gen Z.
Possible brand features on Hoppn’s social media
Hoppn often helps to feature partnered brands through social media and email newsletters.
Exciting content to share with your audience
The adoption of Infinite Color Search to your website provides unique and genuinely interesting content that you can share with your audience.
Surface colors that are normally overlooked
85% of shoppers consider color to be the primary factor in their buying decision. Every shopper has their own unique favorite colors, and Infinite color search allows those colors to surface.
Insights into exact colors shoppers search
For the first time ever, you will have insight into the exact colors your customers are looking for.
Insights into the frequency of color searches
See how often your shoppers search by color over time.
Future insights in the works
Hoppn is always adding new and exciting ways to visualize how color impacts your business.
Major time saver for shoppers
Shoppers can effortlessly find the exact color they desire, decreasing the chance they bounce to a competitors site.
Network effect
Shoppers prefer the familiarity of our color search user experience across their favorite websites.
Creatives love Infinite Color Search
Stylists, influencers, and designers are visual thinkers, often preferring imagery over text based search.
Instant personalization
Even the most advanced predictive shopping tools need historical data to offer a personalized experience effectively. Hoppn's Infinite Color Search allows customers to specify their desired colors directly, eliminating the need for guesswork and historical data.
Innovation alignment
Aligning your brand with innovative consumer tech is a marketable competitive advantage over other shopping sites.
Free updates to new features
Hoppn will continue to release updates to your search and discover features, at no extra charge.
Patented technology
Hoppn has patent protection over its visual color picker for ecommerce and proprietary color search algorithm. Installing Infinite Color Search allows you to benefit from Hoppn's protected invention.
Leverage cutting-edge computer vision technology
Hoppn's data science team leverages the latest in computer vision techniques to precisely segment the products colors from your image.
Leverage cutting-edge large language model technology
Hoppn uses generative AI to enhance searchable tags based on product title, description, etc. for each product.
Automated color recognition
Hoppn's AI system automatically recognizes the intrinsic color values of your products, eliminating the need for manual color tagging.
Automatic indexing and synchronization
Hoppn works with Shopify's APIs to automatically index products and uses webhooks for realtime synchronization.
Update product images at any time
Update product images at any time and Hoppn's AI system will re-extract the color values of the new images.
Quick and hands-on technical support
Hoppn is committed to ensuring brands have the best possible experience with our plugin, offering rapid technical support tailored to your needs.
Save money
Hoppn's color recognition service is included so you don’t need to pay for a third party to label your products by color.
Save time
Manually attributing color tags to products is tedious and slow work. As companies scale, they often lack the available time to consistently upkeep manual color tags. Hoppn's AI system automates this for you.
Typo tolerance
Nobody’s perfect. Typo tolerance makes sure shoppers still find what they need, even with a typo or two.
Fast results paging
Hoppn uses advanced techniques such as predictive pagination and responsive image optimization to present results quickly.
Search color at the speed of thought
Hoppn's proprietary color search algorithm is GPU accelerated and built for performance.
Sorts colors rather than filters out
Rather than filtering colors out, Hoppn reranks every product from most to least accurate. When you search a white, you see the most accurate matches at the top, then as you scroll through the entire catalogue, you will eventually reach black.
Infinite scroll
An infinite scroll pagination automatically loads new results as your each the bottom, eliminating the choice of wether to continue shopping or bounce. As shoppers scroll far from a target search color, the results organically branch out to showing similar harmonious colors.
Pinpoint accuracy
Hoppn's search algorithm processes color down to its precise HEX code. A microscopic shift in color wheel selection results in a distinctly unique search experience.
Perceptually uniform color wheel
Hoppn uses the most advanced perceptually uniform color space for its color wheel. This allows shoppers to fine tune the chroma without effecting the perceived lightness of the color.
Polished animations in the UX
A well crafted transition or hover state can dramatically improve the usability of search. Hoppn's polished design elevates the look and feel of your website.
Color names for accessibility
Hoppn's team invented a new color naming system designed for shoppers with color vision deficiencies. Each hue may be preceded by an adjective that communicates its lightness and vibrancy, giving shoppers the confidence they need to understand the color they are searching for.
2-color search
Historically, color filters have unfairly prioritized surfacing single-tone products, even though your favorite products often feature multiple distinct colors. Hoppn's color wheel lets you search multiple colors.
Weighted 2-color search
two-tone products often have a primary and accent color. Using the color wheels weight slider, you can find sneakers that are 90% off-white with a 10% orange accent color.
11.2 Quadrillion unique color search combinations.
The sheer number of unique combinations shoppers can search is astounding.
Always improving
Hoppn is always finding new ways to optimize and improve quality of search at no extra cost to you.
Responsive to any desktop or mobile screen size
Hoppn's color search popup is built to look good on any screen size.
Compatible with all major browsers
The color search popup has been tested on Safari, Chrome, Firefox and more.
Fits into any Shopify theme
After approving a plan in Shopify, Infinite color search can be embedded into your theme with the flip of a switch.
Free to install
Shopify merchants can install Hoppn's Infinite Color Search to get a feel for what the plugin has to offer. After approving a subscription, it will activate on your store.
Low barrier to entry pricing
Hoppn's monthly subscription is kept low relative to other search providers making it more accessible for you to get started.
Cost-per-search usage charge aligns with your scale
Most search providers charge dramatically high rates as your number of products increases. Hoppn believes that the exact usage of a product is a healthy indicator of the value it brings to your business.
Automatic billing through Shopify
Subscription and usage charges are conveniently billed through Shopify.
No code installation
Brands can start using Infinite Color Search within minutes. Just install the plugin, approve a plan, and Hoppn's color search popup will begin to work on your website!
