Oct 1, 2024
2 minute read
You were right. Yellow is the best highlighter color, and we’d like to explain why! Today we’ll explore 7 reasons that yellow highlighters have stood the test of time.
Yellow is the lightest color
At peak chromaticity, yellow is naturally the brightest hue in the visible spectrum. As a backdrop to black text, it provides greater contrast than any other hue.
Yellow is a primary color
Yellow is one of three primary subtractive colors. If you don’t have room for a green highlighter, you can mix yellow and cyan to create green.
Accessibility friendly
Around 8% of men and 0.5% of women have red-green color blindness, making red and green highlighters less effective. Yellow, however, is easily seen by most people, including those with certain color vision deficiencies.
Universally recognized
Just as we expect names to be at the top right of a paper, yellow is the quintessential highlighter color. Its familiarity instantly signals the intention behind the highlighted text, making its purpose universally understood.
For Stabilo Boss’s award winning 2018 “Highlight the Remarkable” campaign, they chose yellow.
Inc longevity
With durable pigments that resist UV light, yellow highlighters stay vibrant longer. The low toxicity of pyranine dye also makes them a safer option.
Pyranine dye
Fluorescent in UV light
Yellow's high fluorescence under UV light makes it even brighter in natural daylight, which contains 3% ultraviolet light.
Psychological Impact
Yellow is a bright and cheerful color that can help improve focus and attention. It is often associated with positivity and energy, which can enhance the reading and studying experience.
Our take
Yellow is the champion of highlighters, thanks to its unmatched brightness, accessibility, and positive vibes. But let's not overlook the magic of a colorful collection. Using a rainbow of highlighters can add layers of meaning and help you stay organized in style. While yellow shines as the ultimate go-to, embracing a variety of colors can make your notes not only more functional but also more fun and engaging.
At the end of the day, the choice comes down to your personal preference. For many consumers, color is the primary factor in their buying decision. At Hoppn Labs, we delve into all things color, focusing on how it influences consumer behavior.
For our first product, we've made it effortless for your customers to find the exact color they want. Introducing our patented Infinite Color Search, a no-code Shopify plugin that makes finding products by color feel like a breeze!
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