Oct 1, 2024
2 minute read
Over your lifetime journey through the vast internet, you’ve probably wasted countless hours searching for specific products, only to stomp elsewhere in frustration. It may be that their keyword search is broken, they mistagged a product, or they simply didn’t carry that one color you had in mind. Although 85% of people consider color to be the primary factor in their buying decision, even the largest retailers have neglected its importance in ecommerce. Traditional color filtering is still stuck in the 90s, leaving many shoppers dissatisfied and unable to find the perfect shade.
Let’s take a look at how color filters are created. It all starts with a set list of color names, followed by a tedious process of assigning products to those set colors. If too many color filters are offered, it can overwhelm the shopper and risk not showing enough products. Conversely, if there are too few filters, then broad categories like "blue" will display a vast, unsorted range, from baby blue to navy blue and anything in between.
A significant flaw in this system is the inconsistent nature of categorizing borderline colors. If a website only has "Green" and "Blue" filters, deciding where to place a teal product becomes a subjective choice. Should the company later add a "Teal" category, they would need to manually retag all relevant products to maintain accuracy, a time-consuming and error-prone task.
The challenge grows when dealing with multi-color products, such as sneakers, graphic t-shirts, and patterned dresses. A "Multi-color" filter often leads to an unsorted mix of every available color, failing to help shoppers accurately narrow their search. This leads us to ask: Can this be solved, and if so, how?
A new way to discover
Color is incredibly nuanced, and shoppers deserve a search system that reflects this complexity. Hoppn’s Infinite Color Search addresses these issues by using color itself, rather than text, to facilitate searches. Instead of traditional filters that exclude the majority of products, this method takes your selected color and sorts every item from most to least accurate.
Advanced image recognition technology automatically identifies and extracts colors from each product, ensuring precise results. Whether you're searching for a very specific burnt orange or just a traditional orange, the Infinite Color Search will show you the closest match. For example, selecting white and scrolling to the bottom of the page will gradually transition to black, revealing all the shades in between.
Hoppn's patented search addresses the limitation of traditional “Multi-color” filters by allowing searches to combine any two colors at once. This creates a personalized shopping experience tailored to your exact needs.
In conclusion, traditional color filtering systems have numerous pain points, from broad categories to subjective decisions and inadequate handling of multicolor products. Hoppn’s Infinite Color Search offers a revolutionary solution, providing a nuanced, accurate, and user-friendly shopping experience that ensures you can always find your favorite color.
Brands can start using Infinite Color Search within minutes. Just install the plugin, approve a plan, and Hoppn's color search popup will begin to work on your website!
Similar articles
